Makeup for fashion is designed to be high impact and is meant to show the model and the design being modelled to the best effect.

It can also be highly experimental; runway shows can include a variety of looks from relatively plain makeup which allows the clothes to be clearly seen to elaborate makeup which become part of the overall display on the catwalk.

I find the branch of makeup design in magazine, photography and commercial prints is often very stylized with great emphasis on the model or actor. Starting with a foundation is just the start. Cover-up, concealer, under eye cover, blemish. Concealer, primers, powers and eye shadows to name a few all play a part in giving the desired look and also key in deterring models standing out in front of glaring light and flashing cameras.

Runway models vary considerably in appearance and how their hair and makeup are done for the shows. As the lights on stage can wash out runway makeup and because many designers want to make a statement with hair and makeup, runway makeup tends to be edgy or colourful.

Makeup trends are very hot and change from season to season.., makeup should be matched in order to balance the overall look of an outfit.

Dramatic makeup helps enhance facial features, creating a more sophisticated and mysterious look. When it comes to dramatic makeup you have two options, to enhance your eyes, or to enhance your lips.

Kemmy’s Tip: Providing emphasis to your eyes with makeup is achieved by using a heavy eyeliner topped with dark colour eye-shadow. You can choose to create a smoky eye makeup because it looks great and really make the eyes stand out. Apply plenty of mascara as a finishing touch to add a little more glamor and mystery to your eyes. Wear a clear lip gloss to match your eye makeup and to avoid making your makeup look too heavy.